Environmentally Friendly Marketing Communications For Banks

Posted by Rolf Joho on May 31st, 2010 filed in Global Warming

Conventional paper? Not for long.

New software solutions are replacing every type of carbon footprint heavy paper mail, credit union statements, reports, legal papers, business sheets… everything that is  presently delivered with overnight and paper mail can now be sent by secure web communications.

Just how environmentally harmful is recurring paper mail?

• 60% of dump waste material is always paper.
• 100 million forrest trees will be cut to make paper mail junk each and every year – that’s very similar to deforesting the Rocky Mountain National Park every few months.
• 245,000 family homes would be heated with one single day’s supply of wastefull junk mail.
• Environmentally friendly sales software can reduce huge amounts of paper sales and marketing collateral.
• Just one annual production and disposal of junk mail uses a lot more power than 3 or more million vehicles.

Sendside communications eliminates every single piece of these inefficiencies and waste. We will not like to take the place of homemade cards and letters from anyone’s Mom, but we do wish to supplant the huge amounts of postal mail which is made just because presently there has not already been any impressive and secure approach to sending it on the net.

Electronic mail wastes electric power

When you distribute data by means of email, that file travels to a Internet Service Provider (ISP), over the internet, over the recipient’s ISP and finally to the receiver. At every ‘node’ along the route, that message will be replicated and then stashed away producing a continuously escalating surge of duplicates and then backups. Therefore, the one file you actually sent might be replicated and saved 20 times prior to when it gets to a destination. When there is a reply it all undergoes exactly the same activity once more. Submit a 10MB record to ten people and it might add to the absolute ‘size’ in the whole system by a thousand times.

All of which information has to be stored. These machines end up being created. The building that houses those computers is required to be air-conditioned. Electrical power has to be utilized to run the whole thing. Although the price of data transfer is actually decreasing, the particular hard expenses related to this rapid duplication of all this info isn’t. The sum of environmental expense is unbelievable.

Sendside is totally green: Whenever you electronically post a message along with an attachment, the grateful recipients all have the information including a ‘link’ for the attachment. Your included file just isn’t sent before the receiver ‘downloads’ a document. There’s no reproduction. A document will not be copied through every one of these ‘nodes’ and is exclusively served if and where needed. So the 100MB document on these new software solutions is definitely only 100MB, even if you happen to deliver the item to one thousand individuals.

Learn more about green business communications for banks and credit unions and sales automation software.

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Technorati Tags: banking, compliance, credit unions, deforrestation, eco-friendly, Environment, environmentally friendly, fin services, green, green business, landfills, marketing automation, paper mail, sales automation, sales software, secure communications, security