Sharp Air Purifier Review

Posted by Rolf Joho on December 18th, 2009 filed in What Causes Global Warming

To launch our debut Air Purifier Review – 5-Key Factors Model, we begin with the Sharp Air Purifier Review.

In our previous post, we dealt at length about the Scientific Peer Review that is glaringly absent in the ionic air purifier business. Accordingly, we have broadened our model to add Scientific Peer Review as a fifth key factor. This is even though it will draw a blank. We would be thrilled if the empty space will set off a budding scientist or researcher to produce the first independent scientific peer review for an ionic air purifier technology. If I am aiming to be noticed, being the first with a scientific peer review in a multi-million industry seems a clear choice.It would not surprise if every marketer of an ionic air purifier will then quote me!

Our Sharp Air Purifier Review of several articles will feature all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:

(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the laboratory
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

Soon to be a century old, Sharp is a Japanese company with a solid track record. That is so critical In business, which explains why we picked Sharp for our first review. The introductory article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and includes a concise overview of their unique ionic air purification technology.

Apart from impressive history, what caught our attention was the fact that Sharp seems genuine in being transparent with information. Not total transparency, but enough to outshine others.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

What can be more transparent than revealing the marketing strategy for Plasmacluster Ion Technology? Amazing! On 16 January 2009, Sharp explained its phased marketing approach as follows:

(a) Phase I

Intensive efforts on research and development resulting in a constant stream of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.

(b) Phase II

Focus on “academic marketing”, an approach that obtains scientific proof of the efficacy of a certain technology through collaborative research with leading academic institutes and developing consumer products based on this proof that can be independently verified. Through 13 academic research institutes, Sharp proved the efficacy of Plasmacluster Ion technology against 27 harmful pathogens and substances, including a myriad of bacteria, viruses, mold, allergens and odors.

(c) Phase III

In its next big move, Sharp is demonstrating the effectiveness of the technology in real-life environments. As of 16 January 2009, Sharp is working with 24 different companies with a view to incorporate Plasmacluster Ion technology.

Included are manufacturers of whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, smoke control systems, car air conditioners, railcar air conditioners, elevators, toilets, electric bathroom heater/ventilator/dryer, gas fan heater, mist sauna, air sanitizer, etc.

Several articles comprise our Sharp Air Purifier Review, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has skillfully crafted into an art and also a peek into their future. Academic marketing is defined by Sharp in our Ezine article which you can access via the widget on our blog.

Unannounced but obvious, Sharp intends to monopolize the ionic air purifier industry. Their heavy investment in the ever-improving futuristic technology and their determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.

Follow our complete, Sharp Air Purifier Review at The Ionic Air Purifier Blog.

Tags: ionic air purifiers, ionic air purifier review, plasmacluster ion technology