Celebrities rooting for ‘Veganuary’ in UK to combat new rise in meat sales

Paul McCartney and Chris Packham among stars urging people to ditch meat and dairy in 2021 to fight climate change and avoid another pandemic

A host of musicians, actors and sports stars have joined up with businesses and environmental groups in what they hope will be a successful push to get more people to ditch meat, fish and dairy in the new year.

Friends of the Earth and Greenpeace have written an open letter, signed by celebrities including Sir Paul McCartney, Ricky Gervais, Lily Cole and Alan Cumming, calling for people to change their diet for “Veganuary” next month. “We cannot tackle climate change while we farm and eat animals on an industrial scale,” the group has said.

Related: Britons eager to return to pre-Covid-levels of dining out – survey

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